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Do you think that a small piece of art called “logo” bears so much of importance while starting your own dream organization? The answer is a big yes. A logo designed for a particular company stays with them for ages creating an identity to the company. The mind associates to the company whenever they see the logo.

Developing a creative, unique custom logo design is essential to build a brand name that will stand out from your competitors. It is almost impossible to build a brand name without a unique custom logo design. Also the logo should speak something and engage the target audience. The logo should make the customers think about the company’s projects and services.

How to create the perfect logo?

Creating a perfect logo matters the most. It is advisable that we take the services of professional custom logo designing firms. These firms will prove to be a tad costly, but the result that you get is worth every penny. These organizations have their own research and planning committee, art studio and of course professionals who learnt all the nuances from the industry.

Firstly, they demand a brain-storming session with company officials where the requirements and the background information about the company are given. This will help them relate to the history of the company. Secondly, it is important to provide them with continuous feedback so that they will be able to re-work on their designs until you get what you desired for. Once the logo is done, it is sent to printers for printing on their official stationeries.

Most of the start-up companies won’t have enough funding to pay the custom logo designing firms what they demand for. These companies can use the programs online that has predefined logos. They are called as semi-professionals. These logos need alterations here and there in shape to give it a new design. Also, the color combination of the logo needs to be changed. It can be either warm or cool colors according to the nature of the organization. Some of the companies just go for text logos. The color of the text must be in accordance with the color of the logo. Once all these steps are completed, the logo for your company is ready and is given for printing.

Some ways to create a best logo:

- Your logo must be simple and unique.
- Complicated designs with a lot of details will take more time than usual to get registered in the minds of the people.
- Go for colors that are appropriate to the nature of the organization.
- Make sure that you don’t do any mistakes because a mistake on a logo is forever.
- Logo’s should be permanent and not changed frequently.
- The font used should be legible. Avoid gimmicky fonts.

PrintingPeriod.com is one of the top Custom Logo Design Printing companies that is in printing business since last one decade. They are serving the diverse printing needs of worldwide consumers by incorporating state-of-the-art printing facilities, innovative designing tools, latest web technologies and skilled designers to bring you unbeatable printing services. Check out their website if you are looking to find the best options for Cheap Custom Logo Design Printing.

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When it comes to making a web video that you may use to advertise your business or show off your products, you will want to take the time to make sure that it is produced in a way that will be highly beneficial to the needs of your company. To accomplish this you could choose to direct and produce the video yourself, or you could go out and look for a studio or company to help do the job for you. Since most people are not naturally talented at directing and probably have a lot of other things to take up their schedule, chances are you will be looking into the latter option, and you may be happy to know that there is a lot available for you to choose from in this department. All you need to do is go online and search for a web video production company to get yourself started, and from there on there are just a few things you should remember to do before you hire the production house for the job.

One thing to remember is that quality is extremely important, so if you happen to be a bit unsure of the web video company in question you should always make sure to do a bit of research on them first. Try and find out how long they have been around and what sort of videos they have made for companies in the past. Every company like this should have a portfolio of videos available for you to look at so that you will be able to get a basic idea of the quality you could expect if you hired them for the task of producing a web video for you as well. When you approach a web video job like this, always remembering to consider the details carefully, it is quite likely that you will end up with great results, so make sure to put in the effort you need to make a choice like this wisely.

Another thing that might be on your mind is the amount of money that you will have to pay in order to have a video of this sort produced for you. There are plenty of companies these days that can help you to produce a web video, so you should not feel as if you have to settle for anyone without looking around for the best offer. In most cases, the best production company is the one that is committed to providing outstanding quality at a relatively moderate price that you can afford. Making sure not to go over budget with your video is another thing to keep in mind, although remember that if you are unwilling to pay good money for a web video you might end up with something of low quality.

As you can see, it can take time to figure out what sort of corporate video producing company would be the right one to hire, so make sure to do your homework on the subject carefully.

Looking for professional web video producers for your business website or a visual presentation? Click here for more information!

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As a small business owner, your number one goal should be to attract new customers. How else are you going to keep the doors open and the lights on? You should be looking for opportunities that present the highest ROI. As a business owner, your gut tells you to look at everything as an expense. I would like to challenge you to change your way of thinking and start viewing advertising as a necessary investment to grow rather than a line item on your balance sheet.

There are three factors that work together that when executed properly are proven to have a 10:1 ROI over any other media. Higher ROI = lower cost per customer.

The three items are math, media and message.

I will explain these three items in detail in just a minute but I would like to start by saying that if any of these items are out of whack you will increase your cost per customer. A synergistic plan is essential to running an effective business that has a constant funnel of new customers.

1. Math: General rule of thumb tells us that 2% of the people in your market are shopping for your product/service at any given time. You need to reach people with a 3.0 frequency on a weekly basis to have any impact at all. Under the math category we should also discuss budget. You should be spending at least 5% of your annual gross revenue per year on advertising.

2. Media: If local television isn’t a part of your media strategy, you are missing the boat completely. Even in the digital era, people spend more time watching local television programs that any other media available. Although viewing habits have changed with the invent of the DVR, local TV is still number one and is still the BEST way to reach your potential customers. Local television has the lowest CPM (cost per thousand) of any other media. This is due to the fact that the viewing audience is so large.

3. Message: Your offer must be so compelling that the 2% that are shopping would absolutely die if they don’t call you right now. Your message must create urgency among this group that is in the market for your product/service right now. It must also be crafted to brand your business to the other 98% of the market that aren’t currently shopping.

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From day 1 to day 60 to day 942, your business’ focus is to grow and keep on developing. At the heart of it, you strive for longevity, however companies come and go, new businesses pop up and others die everyday. What separates the ones who are around for years to come and the ones that are buried in a graveyard of broken dreams?

Simply put, your business’ identity and branding can make or break you.

Think of branding your business as a long-term goal; it is more than just a popularity contest. The effects of compelling brand marketing can make you a household name like Nike, Pepsi, or Apple. If you examine all the different aspects of these brands, you will see branding that evokes emotion and loyalty among consumers. You are not only working towards gaining exposure, but also sustaining a way of life within your brand that people can relate to.

Image is not everything, but it is over half the battle in terms of gaining ground within the hearts and minds of consumers. That is to say, standing out and giving worth to your products or services though brand development is how accomplished companies stay on top.

Furthermore, branding begins with your values and mission, but reaches every aspect of your company. Developing core values around what you stand for and how you want to be perceived is the building block of how you will go about developing your company as a brand. It is essential that every part of your identity from your logo to marketing collateral to visual perception of your brand follow the same theme in order to create a unified identity.

Developing a consistent strategy of why people want or need your product/service will not only give worth to your brand but also define the monetary value of your product. Therefore, being genuine and transparent across all outlets: website, social media, and public interaction, not only has weight but defines how people view your company. All of this works towards generating high intrinsic value and separating you from competitors by establishing you as an industry standard or premium brand.

In turn, this allows you to have more influence over the value of your product or service within the market because of your superior image. All this boils down to providing consumers with a reason to believe in you over everyone else out there.

Remember, you are building the worth of your company by thinking about the image your company projects through branding. You are defining why you exist and why others want to be a part of your existence.

Are you unsure of where to begin? Ask us for help. http://www.quigcreative.com

Quig Creative is a tight-knit creative agency that revolves around advertising, graphic design, and branding for growing mid-sized companies looking to establish an identity. We think big! We love what we do! We are easy to work with!

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To calculate your advertising budget, you need to determine your gross mark-up, or gross profit. This number is important because you can use this fund to help your business grow. Say you take in $7,000 a month as gross revenue and $3000 is your gross profit. From this total, you will need to subtract any mandatory expenses. One of the most common mandatory expenses is rent. If your rent each month is $1,000 that will leave you with around $2,000. You will use this number to determine the fund that you can spend on advertising services, such as creating the ad, buying ad space, serving and tracking ad views and clicks via an ad server.

You will now take your $2,000 and multiply that by 12 to get your annual amount, which is $24,000. Next, you need to choose a range that you can or want to allocate for advertising. Depending on your business stage and type, this range can be low or high. Newer businesses might need to spend more on advertising so that people get to know your products and services. On the other hand, word-of-mouth businesses do not need to spend as much. For example, if the range is between 10% to 12%, then you have about $2400 to $2880 per year, or $200 to $240 per month, to spend on online advertising with the goal to boost sales, which in turn can allow for more advertising in the future.

When you have a budget, you need to consider your ad targeting. Unless you have a specific preference and/or previous experience, you will want to consider different traffic sources and audience as an effort to boost and diversify the amount of potential customers. That means working with an ad management company who can maximize your click-through rate with your available budget.

You should not use all of this fund to focus on one or two ads on any single website. It is like putting all eggs in one basket and that is risky. Depending on the budgeted amount, you may want to consider some or all of the following forms of advertising. If you have more money to spend, you can use some amount to explore and experiment with a new marketing channel. Conversions and leads will likely come from multiple sources, including from online publishers or ad networks to local community newspaper ads.

- Search Engine Optimization (SEO) can help boost online sales from organic traffic
- Pay-per-Click can help drive direct results to your business and you only pay when potential customers click on your link
- Local Marketing should be in play to ensure that you have foot traffic if it is suitable for your business type
- Email Marketing can be useful if you have relationships that are already in place
- Press Release (PR) is great for generating new buzz and interest in your products and services

Make sure you obtain a realistic and specific advertising budget and then utilize it to help your business grow. Ideally, what you find is that over time, this amount will continue to grow as you generate new business and that can help you to invest more into the types of advertising that are giving back the best returns on investment.

AdSpeed Adserver is a reliable and powerful ad serving and ad management solution. AdSpeed combines the latest ad serving technologies with advanced web analytics to maximize your advertising revenue.

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Do you own a business? If you do, how do you promote it? Many business owners will ensure they are listed in local business directories, but there are many other ways to make sure a business is seen too.

For example it is important to have a website so you can also have an online presence. This will make it easier to be found when people search for your type of business locally on the internet. However, don’t get caught up with the internet to the exclusion of actually making your shop front more appealing for people to see.

This is the case regardless of where your shop happens to be. For example some shops are in prime locations in high streets, whereas others are tucked away out of sight. If you are in the latter group, you need to be even more astute at bringing in passing trade. However regardless of which group you are in, it makes sense to make the most of your promotions.

A good way to make sure people see you is to ensure you are highly visible. Inflatable signs are a great way to do this. You can buy or rent inflatable signs that draw attention to your business like no other sign ever could. Imagine having one standing on the pavement outside your premises. How good would it look and how appealing would it be?

Inflatables for rent are the best way to try this out. If you’re not sure which type of inflatable would work, rent one at a time to see which one gets the best response. This is one aspect of opting for inflatables for rent that actually works really well. If you find one you really love that suits your type of business, you can discuss renting it at favourable terms for a longer period of time. Alternatively why not invest in one to call your own? You can get these items made to your specification if you wish, so it is worth thinking about in more detail.

Whatever type of inflatable you choose – and indeed whatever type of promotional methods you try out – the most important thing is to make sure you monitor your results. If you don’t do this you’ll have no real idea of whether your results are good or not. This means you could be wasting time on something that isn’t bringing a return on your investment.

It is definitely a good idea to try more than one type of promotional activity in order to find the most powerful combination you can get. Once you do this your business should reap the rewards on a continual basis, as you get more customers and hopefully more sales too. Inflatables are just the beginning: there could be a lot more to come after this to draw attention to your business and make sure everyone who visits is pleased with what they see.

Just think: how many more customers could you get if you employed some practical methods?

advertising blimps and advertising balloons are perfect for promoting your event, brand or products to reach to maximum people. Get these advertising inflatables, blimps, spheres and balloons from Megaflatables. These blimps and balloons are catchy, easy to use and affordable. Call on +44 (0) 845 180 1430 for details.

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Defining an audience for your product is necessary in achieving your sales goal. With any new business, an entrepreneur or salesman needs to know how to target an audience for marketing. They need to know where to advertise and where to place advertisements to attract customers to their products or services. A target audience is where a business focuses on selling their products. When establishing a target audience, one might ask or determine who will buy their products. Then they can advertise directly to this audience through various advertisements.

First, let’s consider who might be interested in buying your product. What is the product you are trying to sell? Who might benefit from the product? Then target those specific people when setting up your marketing strategy. If selling books, where would customers be that are looking for books.

Target audiences are formed by separating different groups of people. For example, you might target a religious crowd interested in Bibles that are for sale. Or, you might search for teachers that are looking for books for young readers. Possibly you might target physicians that are interested in medical books. Or a cook that might be searching for cookbooks. Teenagers might be looking for something to deal with dating. Once you have decided who your target audience is, then it makes the marketing process go easier.

Different businesses use specific branding to engage their target audience.

What is branding? Branding is defining a product by creating an image or name for a certain product by different advertising campaigns. Such as McDonalds uses a huge “M” to brand their business. Facebook uses a Blue “F” to define their business.

Businesses usually advertise through different ways such as directly, indirectly, mass marketing, or niche marketing.

Directly would be talking to an individual that you run across. Mass marketing is considered indirect marketing and is used by advertising through television, newspapers, radios or mailers. Niche marketing is a lot like target marketing. Finding your niche is when you clearly define a specific part of the market and then focus on marketing directly to them.

An example of a niche market is saying that you are a young adult romance book novelist instead of just a fiction author. Or you might say that you sell “soft lense Acuvue contacts” instead of just “contact lenses”.

Other site talking about targeting a specific market:

http://sbinfocanada.about.com/cs/marketing/g/nichemarket.htm

For more tips on marketing, read our blog at: http://kgbookspub.wordpress.com/

Visit our website at: http://Kgbooks.org

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Most modern ad agencies realize that traditional print, radio, and television ads are quickly being replaced by more dynamic advertisements that invoke a raw emotional response. An advertisement is meaningless if the person viewing it is not absorbed into the ad and inspired to act on it.

In today’s competitive marketplace, every print ad needs to be original and stand out for it to be effective. Take for example every printed car ad that you have ever seen. It is a car on a page surrounded by words. The car may have all the latest features, a sleek frame, and a unique style, but someone who is not specifically looking for car ads is going to just quickly skip over it without a second thought. There is nothing about the advertisement that is intriguing them to take a closer look.

Consumers High Expectations

In the technological world we live in, there is a higher expectation from savvy consumers in regards to advertising. Traditional one dimension print ads are quickly scanned and skipped over without having a real effect on the reader. They have seen the same type of ads over and over again, so the power is lost.

A 3D ad on the other hand will jump off the page, literally. Most consumers are not familiar with 3D advertisement, so the mere fact that it is a different style of ad than what they are used to seeing will grab their attention. Using the car example that was mentioned earlier, a 3D car ad will inspire the reader to take a closer look since the car stands out.

3D Mobile Ad

If it is a 3D mobile ad, the consumer can also view the car from every angle. Simply by the touch of their finger, then can rotate the car and check out the entire vehicle using their mobile phone. This gives the user an interactive experience. Instead of a stagnant image of a car that they will bypass without real consideration, they now have the ability to essential “play” with the ad.

Most 3D mobile ads will also allow you to zoom in and out on specific features. Consumers find this compelling because it feels as if the car is in the palm of their hands and they have the power to truly inspect it. High-quality 3D mobile ads will also have options where consumers can adjust different features, like the color of the car. By clicking a button on your mobile device, you can see what the car looks like in every color it is offered in. That’s power!

Print Ads vs. 3D Mobile Ads

Let’s do a quick comparison with the stationary print ad versus the 3D mobile ad. A stationary ad is stagnant and lifeless. There is no interaction, no options, and nothing that compels a reader to take a closer look. On the other hand, a 3D mobile ad is in motion and alive. Consumers can interact with it and test different options which will compel them to take a closer look. There is no doubt that a 3D mobile ad is more effective.

Smart ad agencies that want to give their clients the most effective advertisements need to tap into this new technology and start thinking about 3D. This is a technological world and being able to offer the latest and greatest technology is essential for success. By using 3D mobile ads, advertising agencies can tell more compelling stories that will generate a greater response for their clients.

Who’s Using this Technology

When is comes to actually implementing this newer technology, there are a few companies that a brand can go to for help; Cooliris and [a•mo•bee] to name a few. As for brands that have advertised in mobile 3D, look to BMW, Nokia, Autodesk, Bang & Olufsen for good examples.

see the Demo

In the case of the BMW 3D Mobile Ad from above, the statistics are compelling. According to [a•mo•bee], they include a 40% conversion rate, an average engagement time of 74 seconds and a 16% engagement rate.

When asked about the BMW mobile ad, Joe Laszlo, Senior Director of Mobile Marketing Center of Excellence at IAB said on the IAB Tablet Creative Showcase

 

“What I think is cool about the BMW spot is that it exemplifies a strong digital magazine ad execution. It looks like a glossy full page ad, and conveys a message even if the viewer doesn’t interact with it. But at the same time it has just enough animation and interactivity to make it dynamic and interesting.”

Your Turn 

What are your thoughts on the 3D Mobile Advertising landscape? Is this something you think brands will find a positive ROI from, or is it just another fad? Write your comments in the box below and let us know where you stand.

If you are looking for more information on creating 3D Mobile Ads, ZUM – a 3D Company can help. They’ve worked with Cooliris and [a•mo•bee] to create the BMW ad you saw as well as others for Autodesk, NOKIA and Capital One. Contact them to learn more.

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Today, advertising is used as an influential stratagem that publicizes the availability and location of goods, describes their value and quality, along with instilling brands with personality. More than a reflection of society, advertising is capable of not only starting and ending trends and fads but also credos all by itself. With the rapid increase of globalization and other technological advances, advertisers must have the capability to comprehend future trends in advertising in an effort to evolve with global societies. Through the use of technologies and other various media vehicles, advertisers could reach global target markets with the intended advertising messages from clients.

With globalization and technology advancing at such a rapid pace, there is no doubt that in 10 years, advertisers will find new methods for communicating and connecting with global target markets. Different from the days of the past with radio and television, many advertisers are using digital interactive media to get the firm’s intended advertising messages to global market. Although the digital interactive media options are still in its infancy stage, many advertisers already recognize the benefits associated with using those media. In fact, many advertisers foresee that Interactive TV will enable viewers to respond to questions and surveys during commercials, thus enabling advertisers to acquire a wealth of demographic information for future promotions, etc. This in turn will enable organizations to create efficiently products, or services, tailored for target markets because of the crucial feedback received. Rather than relying on methods of the past, such as mail-surveys, advertisers could gather instantaneous feedback from viewers because of interactive media technologies, such as Interactive TV. Even billboard advertisements have evolved to the point where many billboards at high-profile cities are digital now. This enables the advertisers to change the firm’s intended message instantaneously through the use of computers and other software programs. Although no one could predict the future, one thing for certain is globalization and technological advances will continue to evolve. As global societies progress, the world will become more connected, thus enabling advertisers to communicate more proficiently and effectively with global target markets.

The future of advertising remains ambiguous. One thing for certain is that the continual evolution of certain key trends, such as the legal environment, globalization, technologies, including the Internet, and social media will affect the marketing mix and advertising strategies for many organizations. Rather than focusing on past methods, organizations must evolve with global societies because traditional advertising is not as effective nowadays. Advertisers realize that the marketplace has changed dramatically as people move into 2011 and 2012 because of these key trends. Because of this, people will see an increase in social media, mobile marketing, and digital interactive media used as advertising tools for many organizations. Whereas, older forms of advertising, such as direct-mail and newspapers will be reduced dramatically, or even obsoleted in the future because of its inefficiencies and ineffectiveness. Michael Schudson, a renowned sociologist, wisely stated that “advertising generally works to reinforce consumer trends rather than to initiate them.” Therefore, it is vital that advertisers, including organizations, foster an environment that is aligned with consumer trends in an effort to reinforce consumer desires with goods offered.

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Advertising is a vital part of the marketing strategy for any business, product or service; without advertising, nobody will know about you or your products – regardless of how high quality and fairly priced they are.

The purpose of this article is to provide a simple guide detailing the very basics of advertising.

The first thing that needs to be established is what is advertising. The Chartered Institute of Marketing (CIM) define advertising as ‘Promotion of a product, service, or message by an identified sponsor using paid-for media’. For the purposes of the article, this is a perfectly valid definition, although some may say that advertising is not restricted to paid mediums – especially now in the online world.

The second thing to establish is what advertising can and cannot do for you. If you expect too much from your advertising you are very likely to be disappointed. Though saying this, well thought out, well-targeted advertisements can be extremely successful.

The first thing to make clear is that advertising will not create a customer base. A product/service has to satisfy a need or want of a consumer, if it doesn’t then no amount of advertising will help. The same can be said for low quality goods; while advertising may produce results initially, in the end the venture will be doomed to fail. Another thing advertising will not do is solve financial issues such as cash flow or profit. It is also unwise to expect an immediate upturn in sales upon the commencement of advertising.

Having said all that, there is a lot that advertising can do. The first and most obvious thing that advertising can do is attract new customers; this is best achieved through well-planned, well-targeted campaigns. Advertising can help to establish and maintain a brand identity as well, which is now more important than ever. Advertising also slowly enhances sale and boosts the reputation of product/service, brand and company.

It is important to think of advertising as a process. A one off advertisement displayed on any type of media is unlikely to display benefits of any kind. This is why advertising is run in the form of campaigns, over a prolonged period of time (ranging from a couple of months to years). Another important reason for this is the fluid nature of the customer base. In a competitive market, 100% customer retention is impossible. Advertising campaigns attract new customers, which in turn helps to replace old ones. However, it is worth noting that it is easier and cheaper to keep an existing customer than it is to attract a new one, so a company’s approach to customer retention should always be proactive.

The next section of the article will cover a number of areas that you should consider when planning an advertising campaign, no matter how big or small.

The first thing to make clear is that advertising is infinitely more effective when used as part of a wider marketing campaign. This is because all the elements of a well-designed marketing campaign will complement each other and consequently increase their effectiveness. Secondly, it is important to calculate an accurate advertising budget, it is equally important to stick to this budget once it has been calculated. While it can be tempting to break the budget in order to get that little bit more, it is unwise because doing so can lead to cash flow and financial problems. If the budget is blown by a long way, then it is unlikely that the initial outlay will ever be recovered. Remember, even advertising giants such as Pepsi and Proctor & Gamble have a budget (significant budgets but budgets nonetheless).

The first step on any advertising (or indeed, marketing) campaign should be to identify the aims and objectives of the campaign and how they fit into the aims and objectives of the company overall. When stating aims and objectives, it is advisable to use the SMART template (Specific, Measurable, Achievable, Realistic and Time appropriate). Using this template ensures that objectives are achievable and progress can be tracked as the campaign moves forward. Further planning can only take place once this step has been completed.

Next, it is important to identify the target audience for your advertisements. This isn’t always the same as the target audience; an example of this is a children’s toy, the product is aimed at children but the advertisements must make the product appealing to both children and adults because, at the end of the day it is the child’s parent who will complete the purchase. When identifying your target audience it can be helpful to create a profile of a typical customer. The profile should be as specific as possible, in fact, the more specific the better because it will be a great aid a few steps later in the design process. Things that you may want to specify could include their age range, sex, income, marital status, profession, hobbies, what core need your product is solving etc. Companies selling business to business will obviously have a slightly different set of criteria; a few examples could be industry, number of employees and revenue levels.

Another important step is ensuring you understand the landscape of the market, and most significantly, the competitive landscape. By fully understanding your competitors – their product strategy, what it offers and what it lacks – you will better understand where your product fits within the marketplace, this is essential when designing you advertisement.

Once all the preparation is complete, you must design the advert. When doing this you must consult previous research to determine the how the advert should look and what the most suitable channel for communication is. This process is bought together by a number or people in a number of different departments including: Graphic designers, Digital designers, Copywriters and various others, depending on the advertising medium.

As I mentioned above, advertising shouldn’t be a standalone activity and should be combined with other forms of marketing and promotions.

The final part of this article will concentrate on the advantages that advertising has in its favour when compared to other forms of promotion.

The biggest thing that advertising has going for it is control. You are able to control where, when and how your advertisement is seen. Other forms of promotion, for example press releases, don’t have the same level of control. This can make the results less predictable.

The control that advertising offers you is also great for consistency, which can help to establish and improve brand identity

To conclude. When done correctly, advertising is an extremely powerful and effective tool, however, to achieve good results a lot of planning and effort must go into it. You mustn’t expect too much though, advertising isn’t magic and will not counteract for deficiencies elsewhere in the business, product or service. Thanks for reading, please feel free to comment and share if you’ve enjoyed it.

Moore-Wilson are an Advertising Strategy Agency in London. For advice or assistance on Advertising Design, Advertising Copy or Advertising in general, please contact them through the details on their website.

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