By understanding the components of an ad, a person can create enticing ads that encourage people to try new products and services or to visit a certain website.
Catching A Customer’s Attention
The first step to creating a successful ad is to catch the customer’s attention.
The reason that Internet users see so many ads that claim to provide secret methods for accomplishing a goal or exceptionally low prices for auto insurance is that these types of ads catch people’s attention, and the ads make people want to know more information.
In addition to making certain claims, an advertiser can add flashy colors or blinking lights to the ad in order to catch a person’s attention.
Advertisers want to correlate the product or the service that is being advertised with something positive.
To establish a positive correlation, many large companies hire professional football players or baseball players to sponsor their ads.
The company can also post an ad that establishes a correlation between the product and very positive experiences, such as posting an ad of a person using the company’s product on the beach on a warm summer day with the sun shining brightly above.
The ad should explain the benefits and the positive attributes of a certain product or service, and the ad should explain how the product or service can help a customer to reach a certain goal.
Customers always want discounts or free perks, and the ad should offer a discount or a promotional code that a customer can use when making a purchase.
Ads that compare the products of one company to the products of another company are particularly effective, and an advertiser can list the features of the products of each company side by side.
The company should add their logo somewhere in the ad. If the focus of the ad is a particular product, the logo of the company should be in the corner, and if the focus is the company, the logo should be in the middle of the ad.
A Website And A Phone Number
A business wants to encourage customers to call the business or to visit its website, and various studies have shown that ads that include both a phone number and the URL of a website are much more effective than ads that only include a website.
There are many strategies that an advertiser can use to encourage customers to purchase a certain product. Some of these include adding flashy colors to catch a customer’s attention, establishing a correlation between a product and something very positive, explaining the benefits of a product, offering a discount, comparing the product to other products, including the logo of the company and including a website and a phone number.
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