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By understanding the components of an ad, a person can create enticing ads that encourage people to try new products and services or to visit a certain website.

Catching A Customer’s Attention

The first step to creating a successful ad is to catch the customer’s attention.

The reason that Internet users see so many ads that claim to provide secret methods for accomplishing a goal or exceptionally low prices for auto insurance is that these types of ads catch people’s attention, and the ads make people want to know more information.

In addition to making certain claims, an advertiser can add flashy colors or blinking lights to the ad in order to catch a person’s attention.


Advertisers want to correlate the product or the service that is being advertised with something positive.

To establish a positive correlation, many large companies hire professional football players or baseball players to sponsor their ads.

The company can also post an ad that establishes a correlation between the product and very positive experiences, such as posting an ad of a person using the company’s product on the beach on a warm summer day with the sun shining brightly above.

The Benefits

The ad should explain the benefits and the positive attributes of a certain product or service, and the ad should explain how the product or service can help a customer to reach a certain goal.

A Discount

Customers always want discounts or free perks, and the ad should offer a discount or a promotional code that a customer can use when making a purchase.


Ads that compare the products of one company to the products of another company are particularly effective, and an advertiser can list the features of the products of each company side by side.

The Brand

The company should add their logo somewhere in the ad. If the focus of the ad is a particular product, the logo of the company should be in the corner, and if the focus is the company, the logo should be in the middle of the ad.

A Website And A Phone Number

A business wants to encourage customers to call the business or to visit its website, and various studies have shown that ads that include both a phone number and the URL of a website are much more effective than ads that only include a website.

There are many strategies that an advertiser can use to encourage customers to purchase a certain product. Some of these include adding flashy colors to catch a customer’s attention, establishing a correlation between a product and something very positive, explaining the benefits of a product, offering a discount, comparing the product to other products, including the logo of the company and including a website and a phone number.

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Choosing a creative agency to create advertising for your company can be confusing and difficult. For one, there are a lot of ad agencies out there and they all claim to do different things. The internet is swarmed with everything from one-man production companies to huge corporations seething with employees. Your best bet is to choose a company that has a few years of experience under their belt with a strong portfolio and isn’t too large of a corporation. Don’t allow anyone to sell themselves to you or persuade you with false claims of success. Let their portfolio do the talking. The best ad agencies have a strong history and a strong portfolio, but haven’t grown too big just yet.

If it’s commercials you’re looking for, you also want to choose a company that has experience with both web and television advertising. When viewing a company’s portfolio, ask them how many hits their advertisements have had on YouTube. Ask to see the actual YouTube pages their ads are on and take note of the view counts. Make sure they have a few big successes under their belt (videos that have view counts on YouTube over 100,000 views).

Comedy videos tend to be one of the best forms of advertising, so choosing a company that knows how to make a funny ad will increase your chances of having an advertisement made that grabs people’s attention and promotes your company.

Once you’ve chosen an ad agency you trust, give them a small assignment to see how they deliver. Be sure to give your creative agency the freedom to do what they do best. The biggest mistake a company can make is attempting to control the project and dictate how the ad or commercial should be. You’re hiring a creative agency and paying them money to create an ad for you, so let them do what it is you’re paying them to do! Don’t allow your past experiences with previous agencies sour your relationship with your new agency. Give them the space to make the best ad they can make and trust that it works, even if it doesn’t seem to cater to your interests. Remember, your advertisement is supposed to appeal to the masses, not yourself! Good creative agencies with proven track records have years of experience under their belt and they understand how to communicate to large audiences. They understand popular culture and what people want to see. You’re better off trusting your creative agency to make a great ad. If you personally don’t like the ad they produced for you, give it a chance to run and let the public decide. Without a little risk there is no benefit. If it turns out that the ad is a flop, simply fire the agency and try a new one.

The world of creative work is not so cut and dry as it is in the world of say, manufacturing or business. People have different opinions as to what they find funny, clever, beautiful, sad or moving. Your creative agency should be in tune with what the world wants to see or what may surprise them. And they should be on the cutting edge of creating interesting content. If you choose an ad firm that knows how to push the limits, create dynamic, interesting commercials, and has the finger on the pulse of society, your business will profit like you never thought possible.

Now that you’re ready to pick an advertising agency, may I suggest you sample the weird and bizarre world of Rombu Creative? Rombu Creative is a group of artists and friends that have teamed together to form a truly unique advertising firm. Please visit to find out more.

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Your marketing strategy and product are done, your ready to start selling your product and now you need strong advertising to carry your campaign forward. Now you need a talented advertising wizard to carry across your message to your audience.

This important key can make or break your campaign. This article should help to clarify the important questions you have about hiring advertisers and how to pick a good one.

Lack of commitment / belief in your service

You need to find a copywriter who gets on board with what your business is about, and believes in what you are offering. The more enthusiasm and belief a copywriter has in your product or service, the better they will be at selling it. Salesmanship is often a transfer of enthusiasm from the advertising writer to the customer.

If they do not have enthusiasm for your product, how could they possibly bring about those feelings in your customer? That’s why you need someone who not only understands your business, but believes in you 100% and can communicate that to your audience.

Handing your special project over to an expert

It can be hard to let go of your product or service and put its advertising into the hands of someone else. The key is to hire someone who you respect and then trust their opinion to take you to sales success.

Look for someone who:

> Has relevant experience

> A track record of success

> Gives you confidence

> Maintains good communication

This will make it easier for you to hand the reins over and get the best advertising for your product possible.

Give your agency creative freedom

Often your agency will need to produce advertising that you may not fully agree with, but your prospects respond to very strongly. You have to remember that your agency has a more impartial view of your advertising and is basing it off consumer research instead of mere opinions. Naturally you still want to ensure that the advertising clearly reflects your corporate values and brand.

They know how to sell what you have to offer

The key to keep in mind when working with a copywriter or a team of copywriters is that they are experts in selling your product and know how to create powerful advertising. You want to trust in them to sell your offer.


> They have research behind how to advertise to your consumers

> They have years of experience

> They have a great depth of knowledge and expertise

> This is their business

Look for someone with experience in your industry

A great tip to follow is to find someone who has already created advertising for your industry. Someone with a track record of success in your industry is more likely to be able to create additional successful advertisements. They have several advantages such as:

> Understanding your industry

> Understanding the lingo and your customers

> Less wasted time on basic questions

> Better able to communicate the advantages your company offers

> Perspective

Check their samples

You want to see a copywriters samples and whether or not they are in line with what you are trying to achieve with your marketing. There are many different styles of advertising designed to accomplish a wide range of purposes. You should first get clear on what your marketing objectives are and then look for a copywriter who is capable of meeting those objectives. Past work is the best indicator of future results with freelancers.

Understand the agencies fee structure, be clear on what is included and what is not

Its important that you have a clear understanding with your agency on everything that is to be included before they begin work or you place your deposit. You should get everything down in writing about:

> What will be done

> Milestones

> Completion date

> Payment and Fee structure

> Stipulations for additional services and the fee’s for those services

This will help you to avoid any headaches in the future and maintain clear communication with your advertising agency.

Give your agency as much information as possible

One of the most important keys is loading up your copywriter or ad agency with as much information as possible. You want to give them:

> Research data

> Product sheets

> Technical specifications

> Company background

> Marketing strategy

> And anything else that might be relevant

Whatever information your provide your agency with will help them to craft a more powerful campaign that will better connect with your audience and communicate your companies benefits.

Answer all questions as thoroughly as you can

Many advertising clients make the mistake of trying to provide short answers to any questionnaires. This is a deadly mistake. Ultimately information is power in advertising campaigns and the more information you give, the better your advertising can get. You want to be as thorough as possible in providing your agency with the information they need. This means putting in those extra few minutes to give detailed answers that your copywriter can use to create a more powerful campaign.

Ultimately you are paying for this service, do you really want to sabotage its success with poor answers to vital questions?

Give precise and clear feedback, constructive criticism

Agencies cannot do much with vague complaints or imprecise feedback. If you see something lacking or that could be improved in a campaign the best practice is to give specific, constructive criticism about the campaign. Focus on being highly specific and try to provide potential solutions. The clearer and more exact you can be about your problem with the campaign, the faster and easier your agency can correct it to your satisfaction.