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Online Marketing

Do you own a business? If you do, how do you promote it? Many business owners will ensure they are listed in local business directories, but there are many other ways to make sure a business is seen too.

For example it is important to have a website so you can also have an online presence. This will make it easier to be found when people search for your type of business locally on the internet. However, don’t get caught up with the internet to the exclusion of actually making your shop front more appealing for people to see.

This is the case regardless of where your shop happens to be. For example some shops are in prime locations in high streets, whereas others are tucked away out of sight. If you are in the latter group, you need to be even more astute at bringing in passing trade. However regardless of which group you are in, it makes sense to make the most of your promotions.

A good way to make sure people see you is to ensure you are highly visible. Inflatable signs are a great way to do this. You can buy or rent inflatable signs that draw attention to your business like no other sign ever could. Imagine having one standing on the pavement outside your premises. How good would it look and how appealing would it be?

Inflatables for rent are the best way to try this out. If you’re not sure which type of inflatable would work, rent one at a time to see which one gets the best response. This is one aspect of opting for inflatables for rent that actually works really well. If you find one you really love that suits your type of business, you can discuss renting it at favourable terms for a longer period of time. Alternatively why not invest in one to call your own? You can get these items made to your specification if you wish, so it is worth thinking about in more detail.

Whatever type of inflatable you choose – and indeed whatever type of promotional methods you try out – the most important thing is to make sure you monitor your results. If you don’t do this you’ll have no real idea of whether your results are good or not. This means you could be wasting time on something that isn’t bringing a return on your investment.

It is definitely a good idea to try more than one type of promotional activity in order to find the most powerful combination you can get. Once you do this your business should reap the rewards on a continual basis, as you get more customers and hopefully more sales too. Inflatables are just the beginning: there could be a lot more to come after this to draw attention to your business and make sure everyone who visits is pleased with what they see.

Just think: how many more customers could you get if you employed some practical methods?

advertising blimps and advertising balloons are perfect for promoting your event, brand or products to reach to maximum people. Get these advertising inflatables, blimps, spheres and balloons from Megaflatables. These blimps and balloons are catchy, easy to use and affordable. Call on +44 (0) 845 180 1430 for details.

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Most modern ad agencies realize that traditional print, radio, and television ads are quickly being replaced by more dynamic advertisements that invoke a raw emotional response. An advertisement is meaningless if the person viewing it is not absorbed into the ad and inspired to act on it.

In today’s competitive marketplace, every print ad needs to be original and stand out for it to be effective. Take for example every printed car ad that you have ever seen. It is a car on a page surrounded by words. The car may have all the latest features, a sleek frame, and a unique style, but someone who is not specifically looking for car ads is going to just quickly skip over it without a second thought. There is nothing about the advertisement that is intriguing them to take a closer look.

Consumers High Expectations

In the technological world we live in, there is a higher expectation from savvy consumers in regards to advertising. Traditional one dimension print ads are quickly scanned and skipped over without having a real effect on the reader. They have seen the same type of ads over and over again, so the power is lost.

A 3D ad on the other hand will jump off the page, literally. Most consumers are not familiar with 3D advertisement, so the mere fact that it is a different style of ad than what they are used to seeing will grab their attention. Using the car example that was mentioned earlier, a 3D car ad will inspire the reader to take a closer look since the car stands out.

3D Mobile Ad

If it is a 3D mobile ad, the consumer can also view the car from every angle. Simply by the touch of their finger, then can rotate the car and check out the entire vehicle using their mobile phone. This gives the user an interactive experience. Instead of a stagnant image of a car that they will bypass without real consideration, they now have the ability to essential “play” with the ad.

Most 3D mobile ads will also allow you to zoom in and out on specific features. Consumers find this compelling because it feels as if the car is in the palm of their hands and they have the power to truly inspect it. High-quality 3D mobile ads will also have options where consumers can adjust different features, like the color of the car. By clicking a button on your mobile device, you can see what the car looks like in every color it is offered in. That’s power!

Print Ads vs. 3D Mobile Ads

Let’s do a quick comparison with the stationary print ad versus the 3D mobile ad. A stationary ad is stagnant and lifeless. There is no interaction, no options, and nothing that compels a reader to take a closer look. On the other hand, a 3D mobile ad is in motion and alive. Consumers can interact with it and test different options which will compel them to take a closer look. There is no doubt that a 3D mobile ad is more effective.

Smart ad agencies that want to give their clients the most effective advertisements need to tap into this new technology and start thinking about 3D. This is a technological world and being able to offer the latest and greatest technology is essential for success. By using 3D mobile ads, advertising agencies can tell more compelling stories that will generate a greater response for their clients.

Who’s Using this Technology

When is comes to actually implementing this newer technology, there are a few companies that a brand can go to for help; Cooliris and [a•mo•bee] to name a few. As for brands that have advertised in mobile 3D, look to BMW, Nokia, Autodesk, Bang & Olufsen for good examples.

see the Demo

In the case of the BMW 3D Mobile Ad from above, the statistics are compelling. According to [a•mo•bee], they include a 40% conversion rate, an average engagement time of 74 seconds and a 16% engagement rate.

When asked about the BMW mobile ad, Joe Laszlo, Senior Director of Mobile Marketing Center of Excellence at IAB said on the IAB Tablet Creative Showcase

 

“What I think is cool about the BMW spot is that it exemplifies a strong digital magazine ad execution. It looks like a glossy full page ad, and conveys a message even if the viewer doesn’t interact with it. But at the same time it has just enough animation and interactivity to make it dynamic and interesting.”

Your Turn 

What are your thoughts on the 3D Mobile Advertising landscape? Is this something you think brands will find a positive ROI from, or is it just another fad? Write your comments in the box below and let us know where you stand.

If you are looking for more information on creating 3D Mobile Ads, ZUM – a 3D Company can help. They’ve worked with Cooliris and [a•mo•bee] to create the BMW ad you saw as well as others for Autodesk, NOKIA and Capital One. Contact them to learn more.

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Many people nowadays have found a channel in the information highway to promote their own products and services and not just their photos, what they did in China, where in Europe they have taken their vacation, how they did the unthinkable, etc. There are even some big-time business firms that already have their own virtual stores on the internet so that they can promote their products and services faster and gain huge revenues. But, the question is, did they have?

Some businesses have actually been successful in their online marketing. But, there are a few that are not lucky and not even close to contacting a lot of people and promote product awareness. There must be something lacking. There must be something that others have done what they haven’t done yet and not yet aware of what it is. The simple thing that they might have overlooked is website lead generation.

Without lead generation that they can do on their respective websites, for sure, they haven’t got any warm sales leads or marketing leads yet and that can make their business go down the internet drain and into the internet marketing sewers. If only these businesses can do a little tweaking with their websites, they might experience minor setbacks and they can get back on their financial feet again.

If they will ask those who are very successful with their online marketing campaign, for sure, they will learn about how to generate more leads and sales, how to increase their return of investments, how to reduce advertising costs and even increase the credibility of their business image. What they need to do is to do a little website lead generation campaign. If they can do all the things that are mentioned here by using and increasing lead generation, they will surely find a boost in their number of marketing leads and also get inquiries from their website.

Through these websites, they can also find out who really are very interested in what they have to offer. To do this, they can add a sort of “Contact Us” page and each page of the site should also include all the contact information of that company or business. To do lead generation for this one, they can lead that contact detail like the phone number to a call to such actions like “Call now” or “Contact us today”, etc.

Another way to make website lead generation to be effective is to provide several ways for a potential client to contact the owner of the site. In the telemarketing services world, professional appointment setters would try to find out what the needs of the client of the company that have outsourced their appointment setting strategies and then, try to see if that lead will try to get in contact with the supplier. If that will happen, then, telemarketers can gather information about that client and give the information to the hiring organization.

After-sales support or in this case, after-qualification support should be accomplished by keeping the customer engaged. For example, in a website, in its Thank-You page, it should show up after the customer fills out a form and give them the option to sign up to try the product or service being offered and they should also provide a bonus offer but not on the official website but through a social media site like Facebook. It’s best to use social media since it can be more popular than their website.

Today, some businesses don’t have the skills to do all these things. That’s why they will try to outsource outbound telemarketing and lead generation services from lead generation companies and they are lucky that they can find a lot of different b2b telemarketing lead generation services companies.

Dara Lin is a business development and lead generation expert. Been helping Malaysian businesses to effectively generate qualified sales leads and increase their sales pipeline volume. More on how to effectively generate b2b sales leads at http://www.callbox.com.my

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It all begins here

When a company wants to sponsor an advertisement – sell its service or product, it approaches an advertising agency. Depending on the kind of advertiser and their requirements, the advertising agency handles the planning, production and execution of the advertisement. Apart from these, agencies also handle market research (which includes learning about the target audience, the competitors and feedback regarding the product), branding and sales promotions for their clients.

They make it happen

When an advertiser contacts an advertising agency, it sets in motion several departments, which are crucial to an advertisement successfully reaching the consumer.

Accounts

The accounts department can be called the backbone of the advertising agency. It is liaises with the client to understand their needs and requirements and is responsible for communicating the same to the agency.

Apart from negotiating financial matters with the client, this department is responsible for ensuring budgetary adherence, deadline watch-outs and generally ensuring that the final product is in line with the client’s brief.

Creative

Also known as the heart of the advertising agency, the creative department, in a nutshell, showcases the client’s product or service in a way that is most appealing to the target audience; all the while ensuring that the set of guidelines are adhered to.

This department includes the creative director: apart from supervision the creative director is responsible for ensuring that the advertisement’s communication is not only creatively appealing and fresh, but also fulfills the brief.

The copywriters: they are required to write original ideas, which would accompany the pictures or the videos for the ad.

Art directors: tech savvy people who are usually up to date with layouts, designs and other related technologies.

Media department

The media department is responsible for ensuring that advertisement reaches the chosen media outlet – print, radio or TV.

Within this department, the media research takes care of painstaking research to compare the different media available for the advertisement and create the groundwork for the media planner.

Media planners choose the most suitable medium for the advertisement as well as create a time schedule for it. The media buyer then contacts sources at the chosen media outlet, scheduling/buying airtime or space.

Though the current structure of an advertising agency is fairly modern (the first advertising agency in India is believed to be B. Datram and Company, established in 1905), advertising in itself is age old. What started out as sellers hawking their wares, today plays a pivotal role in the economy, being the billion-dollar industry that it is.

Sarojads – An Award Winning Advertising Agency which helps Clients to take their Brand to Next Level. We offers Ad film productions, TV advertisements, Graphic designing and Market Research. If you are interest send us a mail to md@sarojads.com

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What happens if you don’t advertise? What are some of the possible consequences? You could,

• Stagnates your sales

• Business could slow to the point of having to let go of some of your staff

• You may have to downsize

What happens if you do advertise, it could

• Have no impact on your sales

• Be in the wrong channel – internet, print or other

• You could be wasting your money

The sad reality is that smaller businesses are caught between a rock and a hard place. They can either advertise, and put even more pressure on their already-strained cash flow, or they can decide not to advertise and face a long, uphill battle for customers. It’s a difficult decision, but in reality, there really is no choice – all businesses need to advertise.

However, the one choice that you do have when it comes to advertising is the type and the format that you use. The type of advertising refers to either print, internet, radio, television, etc. The format relates to the size, color, length, or design of your ad. In the past, I’ve heard things like, “I’ve tried print advertising, but it didn’t work for us”. The question is, what type of print advertising did you choose and what format did you use? The success of any ad is directly related to how well you know and address your target market. For instance, if you own a golf course, would you advertise in October, using television as a method? On the other hand, wouldn’t it make more sense to do print advertising in March and April, prior to the season starting? If you own an e-commerce business, would it not make sense to spend your advertising dollars on optimizing for search engine results and buying AdWords?

Lastly, how do you know if the advertising you did has worked? What method have you put in place to measure the return? Have you told your staff to ask people how they found out about you? If you have an internet business, are you using analytics? Have you created a method of interacting with your consumers that will allow you to measure the efficiency of your advertising?

Advertising is an essential part of doing business, period! It is a little like life insurance; one never thinks that they need it until it’s too late. However, this does not mean that you should get on the phone right now and buy some. What it does mean is that you should take the time to sit down with someone in the business, discuss your target market, look at how you can effectively measure the return, create a design that identifies your business, and decide on a time frame that will ensure that consumers know that you are there, and are staying.

As a business owner myself, I have always wrestled with the thought of advertising, and, using my money to do so! In the end, I have found that without it, it is much more difficult to be found, and, if I cannot be found, I cannot generate sales! If you like this article please visit my site at http://www.thecoteriegroup.com for more of the same, thank you.

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Reach Potential Customers By Branding Your Business Online

In a world where consumers are bombarded with marketing and advertising messages from hundreds of companies a day, some marketing experts believe we are living a technological age where personal branding is vital for your business’s success.

When asked to define “personal brand,” journalist and entrepreneur Valerie Khoo said, “Your personal brand is what other people say about you when you’re not in the room.”

Be The Brand

To become known in your market, you don’t have to appear in a reality TV show or write a tell-all book. Communication expert and author Trevor Young believes there is an easier way. “People do business with people they know, like and trust. Having a strong, visible and trusted personal brand is a plus for the business owner because it differentiates you from the competition.”

It doesn’t matter if you are a start up or an established global business, having a personable and approachable brand makes it worth a lot more than advertising. “We live in a world that’s increasingly open, connected and transparent. That’s not going to change,” says Young. “Consumers are Googling companies and professionals before doing business with them – there may well come a time that if you don’t come up in search engines, you don’t exist. Your competitor, by the way, might just be very visible in Google in a very positive way! Business owners can get involved with genuine intent but at a level that suits them. A lot of social media marketing is about shining the spotlight on others – on your customers, partners and staff.”

So How Do You Shine Above The Rest?

Actor Tom Cruise is known in Hollywood as a money making juggernaut, able to make millions of dollars for his films on opening days. He is also a marketing powerhouse. His brand around the world equals to dollar signs. Between 2000 and 2010, 9 of the 10 films he starred in made over $100million in the box office. If Tom Cruise has shown the world anything it is that it doesn’t matter how big or small you are it’s how you play the game. Cruise still manages to create a solid brand for himself and make his name recognizable wherever he goes.

Your business can become a Tom Cruise powerhouse too. There are multiple ways to get your company noticed above the rest. In this digital age, you have a plethora of social media and avenues to experiment with.

LinkedIn. Known as the ‘Facebook for Suits’, the professional networking site has over 131 million members as of Q2 2011. Whether you are in exporting, importing, Forex or local business, having a LinkedIn account can benefit greatly. Depending on your industry it might be worth being more active on the network. You never know what you may come across.

Twitter. Start a Twitter account and start connecting. It is one of the best tools out there for networking. Young says, “It helps you connect and build relationships with people who in all likelihood you would not get to meet in day-to-day real life.”

Blog. Beginning a professional company blog should form the cornerstone of your online marketing. A blog can contribute to heightening a company’s profile and doubled opportunities for them. Plus, blogs are known to be written with colloquialisms, which is user friendly. Your personal brand is then seen as more personable and friendly.

Media Channel. Start producing your own content and distribute it across social media. This will give your personal brand a voice and potential customers can see the culture and depth of your organization. Blog posts, YouTube videos, podcasts and even an eBook can help turn your expertise into a physical thing. “Sharing your ideas with the world for next to nothing dollar-wise, is an amazing opportunity,” Young says.

SlideShare. Those mind numbing presentations we all used to dread are making a come back but this time with a difference. SlideShare is the ‘quiet giant’ of social media and building a steady community. Make a presentation about your business and embed it on your blog, website or LinkedIn profile. Recent trends show that less is more when it comes to presentations. Apple founder Steve Jobs was renowned for his brief but informative, big visuals.

Australian American media mogul Rupert Murdoch once said, “In motivating people, you’ve got to engage their minds and their hearts. I motivate people, I hope by example- and perhaps by excitement, by having productive ideas to make others feel involved.”

Your business operates around the world with one goal: to showcase your brand to potential customers. Young is enthusiastic about the idea of using social media and online publishing tools to get more people to know, like and trust your business. “In today’s connection economy, that is a decided edge,” he says.

Are you looking to give your brand an edge? Consider a Technocash Account and bring your brand to a wide network of global businesses by visiting http://www.technocash.com today.

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Online advertising is very important these days, since the majority of small business owners are going into the online marketplace. They must know their customer market, and hold up-to-date, in where the consumers are going.

Online advertising is essential for your online business to develop. An attention-grabbing advertisement is critical to the success of your website. An advert created to attract visits to your website should be interesting, captivating, and an eye-catcher. The key to an effective ad is to get your audience attention. Prospective customers go through adverts as long as they hooked by their particular attention. Prepare it and make your ad’s appeal for your prospects.

Internet advertising contains almost everything that you can do to have targeted visibility online. It is exactly like managing traditional advertising campaigns: only the media changes.

One of the most effective strategies is to create a spending budget and do some paid advertising. Even though it is a small amount of money you want to do something aside from depending just on free advertising. One smart thing to do is to learn, master and automate one form of your paid advertising.

Look at some paid online advertising resources.

DirectCPV.com – give you some boost with pay per view solution. You can start as low as $0.01 per URL, keyword and category campaign. With a minimum deposit of $100 DirectCPV can fit any marketing budget.

Adoori.com – traffic network which covers over 250 countries. Plenty of visitors through pop-under ads all over the world. You can target by domain name, keywords, geographic area. If you are a new advertiser you can take an advantage of having low fee of $1.5 per CPM.

AdMarketplace.com – pay per click platform delivers search engine performance across large content network. It has real time performance-based optimization and 500 million ad opportunities per day.

PlentyOfFish (ads.pof.com) – top users of this ad system have increased their revenue by over $500,000 per month by taking advantage of the targeting capabilities. You can target local consumers based on zip code, age, gender, profession, education, etc.

No other site on the web will allow you to target users the way they do.

Zedo.com – is a cool and hardly known traffic source for Internet marketers who want to get outstanding results. They serve your ads the right way straight to the user. They offer self-served advertising opportunities.

Chitika.com – this ad network is for BIG DOGS. It offers 700M search impressions, keyword targeting across 500,000 premium sites, pay per click keyword-indexed bid marketplace.

As you see there are lots of places where you can try paid online advertising for your business.

I am Vitaliy Knysh, entrepreneur and Internet marketer. You will find valuable tips on how to work from home, fresh links to legitimate online businesses, informative articles on the variety of topics, and much more when you go to my blog http://www.Vitaliy-Knysh.com

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Increasing ROI on Business Videos

Business owners do many things to grow their businesses including fighting for their share of the online market. Increasingly, videos have become common on all types of websites, and competitive companies use videos to engage their audiences, introduce new products, train employees, and provide how-to instructions for customers. You can use your videos on television and online, build search-optimized video libraries and target your preferred demographic segment of the market, increasing sales conversions and lowering advertising costs.

Tips on Improving Sales with Online Videos

Improving your sales with videos involves attracting and entertaining an audience, but you don’t need to win the Academy Award or receive a million hits to realize cost-value benefits. Good videos don’t beat people over the head with sales messages but do include strong calls to action. Your message might ask customers to post comments, click on keyword links, follow your regular broadcasts or learn more about your products. Teaching people about the things you know might intrigue many customers and persuade them to investigate other resources that you provide.

 

  • Try to post your work on niche websites, which deliver targeted audiences who are looking for the products and services that you offer.
  • Don’t make videos that appear like ads but tell people how to take actions to get further information.
  • Target foreign audiences by engaging a professional translation service to ensure accurate use of idioms and humor.
  • Add captions and titles to your videos to give them the proper framework and improve SEO visibility.
  • Post copies of your videos on YouTube because it is the most popular site and attracts attention from search engines.
  • Follow your audience so that you can understand how they respond to your campaign.
  • Consider using a hosting service to manage the technical details of video hosting and analyzing viewer statistics.

 

Increasing Viewer Engagement

Getting your customers involved and excited about your company and products provides unexpected benefits because people share links and tips with their friends on the Internet, generating viral responses. When making videos to market products, give specific advice that focuses on single issues. Offer a brief introduction of the subject and include a call-to-action link in the descriptive text of the video.

 

  • Use videos to launch new products but try to make them funny by exploring unexpected benefits.
  • Engage viewers by asking them to complete surveys or write product reviews.
  • Videos allow you to show products in action, giving consumers a clear sense of what the product does.
  • Complex products generate consumer questions, so consider producing Q&A videos to show your customers that you understand their concerns.

 

Audience-retention statistics show how many people watch your videos until reaching the ends of clips. Analytics can help to determine which parts of videos people watch and replay, and this information could help you create better videos. Unfortunately, many business owners produce only one or two videos, so marketers stand little chance of engaging their viewers to generate long-term loyalty. Try posting new videos weekly or monthly or build corporate libraries for training and customer support. After six months, you’ll begin to engage more customers and have opportunities to use analytics statistics to improve your video responses. Treat online engagement like real-life conversations, responding to your audience on social media platforms and through online chats and help-desk forums. In the social media age, engaging with the audience persuades customers to engage with you.

Getting More Viewers for Videos

Many strategies help you connect with your audience, and these techniques include inviting people to subscribe to your podcasts, adding friends on social sites and sharing videos with preferred customers in email campaigns. You can begin efforts to make your videos go viral by submitting them to Facebook, StumbleUpon, MySpace, Digg, Pinterest, Vimeo, RSS feeds and other online video forums.

 

  • Make your videos easy to find and share by including simple buttons on your website to help viewers send links to their friends.
  • Use overlay links and proper HTML coding to make videos easier to find and share.
  • Include your logo and catch-phrases to attach your videos to other promotional materials.
  • Make your videos playable on various platforms including small-screen smartphones.

 

Getting Visitors to Play Video

How-to videos, stories that champion social causes or promote current events, and strong calls-to-action help to convince viewers to play your videos. You can integrate your Internet presence with YouTube videos, allowing customers self-expression and the ability to search for videos at all levels of expertise. Depending on your site, you might enable automatic playing of a video when people click on your website. However, the strategy might backfire and annoy some customers who don’t want to view videos before they have chances to study the sites. If you do enable automatic videos or music, make them unobtrusive and give people an easy way to stop the clips or sound.

 

  • Automatic playing of videos will not increase the number of viewing hits unless viewers replay the videos.
  • Descriptive text helps people find relevant videos on your site and through Internet searches.
  • You can increase playing activity by monitoring statistics and posting videos during the most productive response times.
  • You can post the same videos at various times and include some qualifying text such as “If you missed it the first time… ” or something similar. The explanation will help to keep people from feeling targeted for intensive marketing.

 

Relevant Case Studies: A Double Meaning

Case studies show how effective video marketing can be, but you could also use case studies and customer testimonials in your video marketing campaigns to engage your audience. Producing testimonials by customers impresses your viewers by showing your level of commitment to customer opinion. You can use these case studies to promote your brands and strengthen your online reputation. For example, the following studies indicate that videos have become major parts of corporate advertising campaigns. People increasingly watch videos on their mobile devices, and women make many of their buying decisions from peer recommendations and advertising on the social media networks.

 

  1. Nielsen Video Study A recent Nielsen study, State of the Industry in Online Video, found that 72 percent of video buyers increased their budgets in 2012.
    • Among companies increasing their video budgets, 39 percent cannibalized television spending to pay for the expanded video budgets.
    • About 41 percent of companies reallocated display advertising funds to video production.
    • Media buyers reported buying video services from content producers in 93 percent of cases.
    • Some 48 percent of ad agencies arranged third-party validation to generate marketing audiences.
  2. Video Applications Roadmap to Video Audiences a study commissioned by the cable and television industries, reported that companies using videos to connect with mobile audiences through video applications enjoyed substantial marketing benefits.
    • About 95 percent of video app users use free and paid video apps to view their clips, shows and streaming events.
    • Consumers reported that using video apps increases the time that people engage with videos and advertising.
    • Three out of four apps users access their video apps even at home to view online videos.
    • Approximately 50 percent of apps users watch videos on their smartphones.
  3. Women and Social Media Marketing A study by Pew Research Center found that women spend an average of 12 hours per week using social media. About 62 percent of these women allow social influences to determine their social and buying habits.
    • Nearly 86 percent of North American women have social media accounts, averaging 2.2 accounts each.
    • These women access videos and use social media sites more often than their male counterparts by a 75 percent to 63 percent margin.

 

Tailoring your video campaigns to target your preferred demographic customers, appeal to women, play across multiple platforms and engage your audience can help business owners increase their cost-benefit returns from video marketing campaigns. Advertising strategies have changed to reflect people’s habits of spending more time online, accessing information on mobile devices, and spending less time on websites and advertising that fails to connect with their interests. Savvy business owners can use this intelligence to produce powerful video campaigns and hire hosting services to get the maximum benefits from their advertising.

Chris helps clients increase sales with online video and video marketing. He is also the founder of KrunchLabs web video platform.

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n 2012, the mobile industry saw great strides being taken. This was a year when this industry began to be priority in itself. Mobile internet, tablets and Smartphones had gained mainstream importance among a large segment of the consumers. This development led many advertisers and marketers to significantly increase their spending in mobile advertising. Mobile application fast became a trend which was increasing adopted by a vast number of developers and programmers, due to this momentum shift towards the rising mobile platform.

Investment in the mobile industry is presently considered a smart move. As a result, following latest advancements in technology, analytical comparison and understanding consumer behavior much better, mobile ads spending has now hit the $1 Billion mark. Today, every major player in the field seeks to gain an instant mobile presence through mobile apps or the mobile web.

In the current year, m-commerce and mobile advertising is playing a key role in overall consumerism. Development in mobile application is now focusing on hardware and new apps that help to facilitate a consumer to buy whatever they want by using their mobile devices. As mobile advertising is expected to play a role of constant growth, retailers are making all out effort to ensure that they succeed in offering the best possible experience.

Mobile advertising space is already flooded with a diversity of demand-side platforms and ad vendors to choose amongst. In every probability, during 2013 larger networks are quite likely to take over smaller networks, with independent networks going public in their turn. On the other hand, different ad spectrum sides of the mobile, vis-à-vis servers, networks and demand-side platform, will amalgamate, resulting in well sorted alternates for advertisers, as well as better transparency for publishers.

A comparatively new advertising technology, known as real-time bidding, provides advertisers with more control as well as the potential to target a specific audience. Likewise, publishers are given more opportunities to monetize their ad space by selling on competitive auctions. These advertising trends are now available in the mobile industry and experts predict the trend will only grow further as the year progresses.

As this development takes hold, the conventional network system of single ad will cease to be effective for publishers. Hence, they will find themselves compelled to make a move towards assuming ad operations, complex reporting platforms and ad serving, to fuel their respective mobile advertising campaigns. Most big league players will setup their own in-house teams for ad operations, which are specifically mobile focused.

Mobile industry is expected to work towards developing standards as well as drive the adoption process. To an appreciable extent, this will help in resolving perceivable issues related to various platforms. Associations such as MMA and IAB have formulated standards to help publishers and ad vendors to create more effective ads. By mid-2013, majority of the expansive mobile industry is expected to adopt these standards, making it far easier for buyers and media planners to allocate as well as execute their mobile campaigns successfully. As such, ad space on mobile will move ahead at full throttle.

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Chukwuemeka Fred Agbata Jnr. is a Digital media consultant providing top quality ‘SEO in Nigeria’ and ‘Social Media Marketing Services’. Also, a Small business coach and Internet marketing company founder helping business owners succeed by leveraging the Internet and technology.

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Reach
One of your first marketing considerations needs to be where your ad should go. When using an online approach, you need to look at which websites your target audience is visiting. Then you need to find out how much traffic they are receiving, their audience demographics, and their unique visitor score. You will also want to know the site’s bounce rate, which is the percentage of visitors that leave a site rather than viewing other pages. The average bounce rate is about 40% to 55%; anything above this is an indication that the site just isn’t engaging enough to promote viewer interest. Online advertising isn’t about just picking a site that looks good, it requires careful examination of the site’s analytics to ensure that your ad is reaching your target market.

In terms of print advertising, many of the same principles hold true. You need to know the publication’s circulation – how many are being distributed. You also need to know what type of readership the publication has. Again, does the readership’s demographic profile match your target market? Also, the way the publication is delivered is important. Is it door to door, mail, or special delivery?

When it comes to deciding between an online ad and a print option, you must also consider where your audience is. An online approach can potentially expose your business to a global market, allowing your company to do business far outside your local area. However, most small businesses are not seeking customers from far and wide and do better by addressing a niche or local market. Print advertising that has a known circulation and addresses a specific audience can deliver a more targeted approach.

Engagement
In order for an ad to be successful, it must engage your customers and convince them to make a purchase or at least seek more information. Web users often spend very little time on any given page before clicking to the next, and ad-blocking software can stop your ad from getting through at all. On the other hand, print media forces engagement from the start because the reader has to physically pick up the newspaper or magazine and turn the pages. The consumer is making a conscious decision to interact with the piece.

Budget
When it comes to online promotion, setting and maintaining a low cost budget is an advantage. If you have the time you can promote your business for free through social media, blogging, forums, or online article submissions. Also, you can purchase a specific number of ad impressions, which is a charge for each thousand times an ad is viewed, or you can choose a pay per click model, which is a charge based on an actual click-through rather than just a page view. Although print advertising can be more expensive, a single ad has the potential to engage thousands of people.

Longevity
Internet ads are more of a “now you see them, now you don’t” approach; a quick flash before the eyes and then they are gone. On the other hand, print ads have longevity; as long as the publication is still around, the ad has the potential to be seen again and again. Think about your doctor’s office and how long some of those magazines have been lying around – a single ad investment can last for years.

Although each type of advertising has its pros and cons, a smart approach is to include both in your marketing mix. All businesses need to establish an online presence because 85% of consumers use the internet to find local businesses. However, there is much to be said about the targeting potential, longevity, and true reader engagement that can only come from quality print advertising.

We hope you enjoy this article, for more articles please visit our site at: http://www.thecoteriegroup.com, or email me at: chris@thecoteriegroup.com, thanks.

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