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Advertising

As a small business owner, your number one goal should be to attract new customers. How else are you going to keep the doors open and the lights on? You should be looking for opportunities that present the highest ROI. As a business owner, your gut tells you to look at everything as an expense. I would like to challenge you to change your way of thinking and start viewing advertising as a necessary investment to grow rather than a line item on your balance sheet.

There are three factors that work together that when executed properly are proven to have a 10:1 ROI over any other media. Higher ROI = lower cost per customer.

The three items are math, media and message.

I will explain these three items in detail in just a minute but I would like to start by saying that if any of these items are out of whack you will increase your cost per customer. A synergistic plan is essential to running an effective business that has a constant funnel of new customers.

1. Math: General rule of thumb tells us that 2% of the people in your market are shopping for your product/service at any given time. You need to reach people with a 3.0 frequency on a weekly basis to have any impact at all. Under the math category we should also discuss budget. You should be spending at least 5% of your annual gross revenue per year on advertising.

2. Media: If local television isn’t a part of your media strategy, you are missing the boat completely. Even in the digital era, people spend more time watching local television programs that any other media available. Although viewing habits have changed with the invent of the DVR, local TV is still number one and is still the BEST way to reach your potential customers. Local television has the lowest CPM (cost per thousand) of any other media. This is due to the fact that the viewing audience is so large.

3. Message: Your offer must be so compelling that the 2% that are shopping would absolutely die if they don’t call you right now. Your message must create urgency among this group that is in the market for your product/service right now. It must also be crafted to brand your business to the other 98% of the market that aren’t currently shopping.

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To calculate your advertising budget, you need to determine your gross mark-up, or gross profit. This number is important because you can use this fund to help your business grow. Say you take in $7,000 a month as gross revenue and $3000 is your gross profit. From this total, you will need to subtract any mandatory expenses. One of the most common mandatory expenses is rent. If your rent each month is $1,000 that will leave you with around $2,000. You will use this number to determine the fund that you can spend on advertising services, such as creating the ad, buying ad space, serving and tracking ad views and clicks via an ad server.

You will now take your $2,000 and multiply that by 12 to get your annual amount, which is $24,000. Next, you need to choose a range that you can or want to allocate for advertising. Depending on your business stage and type, this range can be low or high. Newer businesses might need to spend more on advertising so that people get to know your products and services. On the other hand, word-of-mouth businesses do not need to spend as much. For example, if the range is between 10% to 12%, then you have about $2400 to $2880 per year, or $200 to $240 per month, to spend on online advertising with the goal to boost sales, which in turn can allow for more advertising in the future.

When you have a budget, you need to consider your ad targeting. Unless you have a specific preference and/or previous experience, you will want to consider different traffic sources and audience as an effort to boost and diversify the amount of potential customers. That means working with an ad management company who can maximize your click-through rate with your available budget.

You should not use all of this fund to focus on one or two ads on any single website. It is like putting all eggs in one basket and that is risky. Depending on the budgeted amount, you may want to consider some or all of the following forms of advertising. If you have more money to spend, you can use some amount to explore and experiment with a new marketing channel. Conversions and leads will likely come from multiple sources, including from online publishers or ad networks to local community newspaper ads.

- Search Engine Optimization (SEO) can help boost online sales from organic traffic
- Pay-per-Click can help drive direct results to your business and you only pay when potential customers click on your link
- Local Marketing should be in play to ensure that you have foot traffic if it is suitable for your business type
- Email Marketing can be useful if you have relationships that are already in place
- Press Release (PR) is great for generating new buzz and interest in your products and services

Make sure you obtain a realistic and specific advertising budget and then utilize it to help your business grow. Ideally, what you find is that over time, this amount will continue to grow as you generate new business and that can help you to invest more into the types of advertising that are giving back the best returns on investment.

AdSpeed Adserver is a reliable and powerful ad serving and ad management solution. AdSpeed combines the latest ad serving technologies with advanced web analytics to maximize your advertising revenue.

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Do you own a business? If you do, how do you promote it? Many business owners will ensure they are listed in local business directories, but there are many other ways to make sure a business is seen too.

For example it is important to have a website so you can also have an online presence. This will make it easier to be found when people search for your type of business locally on the internet. However, don’t get caught up with the internet to the exclusion of actually making your shop front more appealing for people to see.

This is the case regardless of where your shop happens to be. For example some shops are in prime locations in high streets, whereas others are tucked away out of sight. If you are in the latter group, you need to be even more astute at bringing in passing trade. However regardless of which group you are in, it makes sense to make the most of your promotions.

A good way to make sure people see you is to ensure you are highly visible. Inflatable signs are a great way to do this. You can buy or rent inflatable signs that draw attention to your business like no other sign ever could. Imagine having one standing on the pavement outside your premises. How good would it look and how appealing would it be?

Inflatables for rent are the best way to try this out. If you’re not sure which type of inflatable would work, rent one at a time to see which one gets the best response. This is one aspect of opting for inflatables for rent that actually works really well. If you find one you really love that suits your type of business, you can discuss renting it at favourable terms for a longer period of time. Alternatively why not invest in one to call your own? You can get these items made to your specification if you wish, so it is worth thinking about in more detail.

Whatever type of inflatable you choose – and indeed whatever type of promotional methods you try out – the most important thing is to make sure you monitor your results. If you don’t do this you’ll have no real idea of whether your results are good or not. This means you could be wasting time on something that isn’t bringing a return on your investment.

It is definitely a good idea to try more than one type of promotional activity in order to find the most powerful combination you can get. Once you do this your business should reap the rewards on a continual basis, as you get more customers and hopefully more sales too. Inflatables are just the beginning: there could be a lot more to come after this to draw attention to your business and make sure everyone who visits is pleased with what they see.

Just think: how many more customers could you get if you employed some practical methods?

advertising blimps and advertising balloons are perfect for promoting your event, brand or products to reach to maximum people. Get these advertising inflatables, blimps, spheres and balloons from Megaflatables. These blimps and balloons are catchy, easy to use and affordable. Call on +44 (0) 845 180 1430 for details.

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Defining an audience for your product is necessary in achieving your sales goal. With any new business, an entrepreneur or salesman needs to know how to target an audience for marketing. They need to know where to advertise and where to place advertisements to attract customers to their products or services. A target audience is where a business focuses on selling their products. When establishing a target audience, one might ask or determine who will buy their products. Then they can advertise directly to this audience through various advertisements.

First, let’s consider who might be interested in buying your product. What is the product you are trying to sell? Who might benefit from the product? Then target those specific people when setting up your marketing strategy. If selling books, where would customers be that are looking for books.

Target audiences are formed by separating different groups of people. For example, you might target a religious crowd interested in Bibles that are for sale. Or, you might search for teachers that are looking for books for young readers. Possibly you might target physicians that are interested in medical books. Or a cook that might be searching for cookbooks. Teenagers might be looking for something to deal with dating. Once you have decided who your target audience is, then it makes the marketing process go easier.

Different businesses use specific branding to engage their target audience.

What is branding? Branding is defining a product by creating an image or name for a certain product by different advertising campaigns. Such as McDonalds uses a huge “M” to brand their business. Facebook uses a Blue “F” to define their business.

Businesses usually advertise through different ways such as directly, indirectly, mass marketing, or niche marketing.

Directly would be talking to an individual that you run across. Mass marketing is considered indirect marketing and is used by advertising through television, newspapers, radios or mailers. Niche marketing is a lot like target marketing. Finding your niche is when you clearly define a specific part of the market and then focus on marketing directly to them.

An example of a niche market is saying that you are a young adult romance book novelist instead of just a fiction author. Or you might say that you sell “soft lense Acuvue contacts” instead of just “contact lenses”.

Other site talking about targeting a specific market:

http://sbinfocanada.about.com/cs/marketing/g/nichemarket.htm

For more tips on marketing, read our blog at: http://kgbookspub.wordpress.com/

Visit our website at: http://Kgbooks.org

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Most modern ad agencies realize that traditional print, radio, and television ads are quickly being replaced by more dynamic advertisements that invoke a raw emotional response. An advertisement is meaningless if the person viewing it is not absorbed into the ad and inspired to act on it.

In today’s competitive marketplace, every print ad needs to be original and stand out for it to be effective. Take for example every printed car ad that you have ever seen. It is a car on a page surrounded by words. The car may have all the latest features, a sleek frame, and a unique style, but someone who is not specifically looking for car ads is going to just quickly skip over it without a second thought. There is nothing about the advertisement that is intriguing them to take a closer look.

Consumers High Expectations

In the technological world we live in, there is a higher expectation from savvy consumers in regards to advertising. Traditional one dimension print ads are quickly scanned and skipped over without having a real effect on the reader. They have seen the same type of ads over and over again, so the power is lost.

A 3D ad on the other hand will jump off the page, literally. Most consumers are not familiar with 3D advertisement, so the mere fact that it is a different style of ad than what they are used to seeing will grab their attention. Using the car example that was mentioned earlier, a 3D car ad will inspire the reader to take a closer look since the car stands out.

3D Mobile Ad

If it is a 3D mobile ad, the consumer can also view the car from every angle. Simply by the touch of their finger, then can rotate the car and check out the entire vehicle using their mobile phone. This gives the user an interactive experience. Instead of a stagnant image of a car that they will bypass without real consideration, they now have the ability to essential “play” with the ad.

Most 3D mobile ads will also allow you to zoom in and out on specific features. Consumers find this compelling because it feels as if the car is in the palm of their hands and they have the power to truly inspect it. High-quality 3D mobile ads will also have options where consumers can adjust different features, like the color of the car. By clicking a button on your mobile device, you can see what the car looks like in every color it is offered in. That’s power!

Print Ads vs. 3D Mobile Ads

Let’s do a quick comparison with the stationary print ad versus the 3D mobile ad. A stationary ad is stagnant and lifeless. There is no interaction, no options, and nothing that compels a reader to take a closer look. On the other hand, a 3D mobile ad is in motion and alive. Consumers can interact with it and test different options which will compel them to take a closer look. There is no doubt that a 3D mobile ad is more effective.

Smart ad agencies that want to give their clients the most effective advertisements need to tap into this new technology and start thinking about 3D. This is a technological world and being able to offer the latest and greatest technology is essential for success. By using 3D mobile ads, advertising agencies can tell more compelling stories that will generate a greater response for their clients.

Who’s Using this Technology

When is comes to actually implementing this newer technology, there are a few companies that a brand can go to for help; Cooliris and [a•mo•bee] to name a few. As for brands that have advertised in mobile 3D, look to BMW, Nokia, Autodesk, Bang & Olufsen for good examples.

see the Demo

In the case of the BMW 3D Mobile Ad from above, the statistics are compelling. According to [a•mo•bee], they include a 40% conversion rate, an average engagement time of 74 seconds and a 16% engagement rate.

When asked about the BMW mobile ad, Joe Laszlo, Senior Director of Mobile Marketing Center of Excellence at IAB said on the IAB Tablet Creative Showcase

 

“What I think is cool about the BMW spot is that it exemplifies a strong digital magazine ad execution. It looks like a glossy full page ad, and conveys a message even if the viewer doesn’t interact with it. But at the same time it has just enough animation and interactivity to make it dynamic and interesting.”

Your Turn 

What are your thoughts on the 3D Mobile Advertising landscape? Is this something you think brands will find a positive ROI from, or is it just another fad? Write your comments in the box below and let us know where you stand.

If you are looking for more information on creating 3D Mobile Ads, ZUM – a 3D Company can help. They’ve worked with Cooliris and [a•mo•bee] to create the BMW ad you saw as well as others for Autodesk, NOKIA and Capital One. Contact them to learn more.

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Today, advertising is used as an influential stratagem that publicizes the availability and location of goods, describes their value and quality, along with instilling brands with personality. More than a reflection of society, advertising is capable of not only starting and ending trends and fads but also credos all by itself. With the rapid increase of globalization and other technological advances, advertisers must have the capability to comprehend future trends in advertising in an effort to evolve with global societies. Through the use of technologies and other various media vehicles, advertisers could reach global target markets with the intended advertising messages from clients.

With globalization and technology advancing at such a rapid pace, there is no doubt that in 10 years, advertisers will find new methods for communicating and connecting with global target markets. Different from the days of the past with radio and television, many advertisers are using digital interactive media to get the firm’s intended advertising messages to global market. Although the digital interactive media options are still in its infancy stage, many advertisers already recognize the benefits associated with using those media. In fact, many advertisers foresee that Interactive TV will enable viewers to respond to questions and surveys during commercials, thus enabling advertisers to acquire a wealth of demographic information for future promotions, etc. This in turn will enable organizations to create efficiently products, or services, tailored for target markets because of the crucial feedback received. Rather than relying on methods of the past, such as mail-surveys, advertisers could gather instantaneous feedback from viewers because of interactive media technologies, such as Interactive TV. Even billboard advertisements have evolved to the point where many billboards at high-profile cities are digital now. This enables the advertisers to change the firm’s intended message instantaneously through the use of computers and other software programs. Although no one could predict the future, one thing for certain is globalization and technological advances will continue to evolve. As global societies progress, the world will become more connected, thus enabling advertisers to communicate more proficiently and effectively with global target markets.

The future of advertising remains ambiguous. One thing for certain is that the continual evolution of certain key trends, such as the legal environment, globalization, technologies, including the Internet, and social media will affect the marketing mix and advertising strategies for many organizations. Rather than focusing on past methods, organizations must evolve with global societies because traditional advertising is not as effective nowadays. Advertisers realize that the marketplace has changed dramatically as people move into 2011 and 2012 because of these key trends. Because of this, people will see an increase in social media, mobile marketing, and digital interactive media used as advertising tools for many organizations. Whereas, older forms of advertising, such as direct-mail and newspapers will be reduced dramatically, or even obsoleted in the future because of its inefficiencies and ineffectiveness. Michael Schudson, a renowned sociologist, wisely stated that “advertising generally works to reinforce consumer trends rather than to initiate them.” Therefore, it is vital that advertisers, including organizations, foster an environment that is aligned with consumer trends in an effort to reinforce consumer desires with goods offered.

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Advertising is a vital part of the marketing strategy for any business, product or service; without advertising, nobody will know about you or your products – regardless of how high quality and fairly priced they are.

The purpose of this article is to provide a simple guide detailing the very basics of advertising.

The first thing that needs to be established is what is advertising. The Chartered Institute of Marketing (CIM) define advertising as ‘Promotion of a product, service, or message by an identified sponsor using paid-for media’. For the purposes of the article, this is a perfectly valid definition, although some may say that advertising is not restricted to paid mediums – especially now in the online world.

The second thing to establish is what advertising can and cannot do for you. If you expect too much from your advertising you are very likely to be disappointed. Though saying this, well thought out, well-targeted advertisements can be extremely successful.

The first thing to make clear is that advertising will not create a customer base. A product/service has to satisfy a need or want of a consumer, if it doesn’t then no amount of advertising will help. The same can be said for low quality goods; while advertising may produce results initially, in the end the venture will be doomed to fail. Another thing advertising will not do is solve financial issues such as cash flow or profit. It is also unwise to expect an immediate upturn in sales upon the commencement of advertising.

Having said all that, there is a lot that advertising can do. The first and most obvious thing that advertising can do is attract new customers; this is best achieved through well-planned, well-targeted campaigns. Advertising can help to establish and maintain a brand identity as well, which is now more important than ever. Advertising also slowly enhances sale and boosts the reputation of product/service, brand and company.

It is important to think of advertising as a process. A one off advertisement displayed on any type of media is unlikely to display benefits of any kind. This is why advertising is run in the form of campaigns, over a prolonged period of time (ranging from a couple of months to years). Another important reason for this is the fluid nature of the customer base. In a competitive market, 100% customer retention is impossible. Advertising campaigns attract new customers, which in turn helps to replace old ones. However, it is worth noting that it is easier and cheaper to keep an existing customer than it is to attract a new one, so a company’s approach to customer retention should always be proactive.

The next section of the article will cover a number of areas that you should consider when planning an advertising campaign, no matter how big or small.

The first thing to make clear is that advertising is infinitely more effective when used as part of a wider marketing campaign. This is because all the elements of a well-designed marketing campaign will complement each other and consequently increase their effectiveness. Secondly, it is important to calculate an accurate advertising budget, it is equally important to stick to this budget once it has been calculated. While it can be tempting to break the budget in order to get that little bit more, it is unwise because doing so can lead to cash flow and financial problems. If the budget is blown by a long way, then it is unlikely that the initial outlay will ever be recovered. Remember, even advertising giants such as Pepsi and Proctor & Gamble have a budget (significant budgets but budgets nonetheless).

The first step on any advertising (or indeed, marketing) campaign should be to identify the aims and objectives of the campaign and how they fit into the aims and objectives of the company overall. When stating aims and objectives, it is advisable to use the SMART template (Specific, Measurable, Achievable, Realistic and Time appropriate). Using this template ensures that objectives are achievable and progress can be tracked as the campaign moves forward. Further planning can only take place once this step has been completed.

Next, it is important to identify the target audience for your advertisements. This isn’t always the same as the target audience; an example of this is a children’s toy, the product is aimed at children but the advertisements must make the product appealing to both children and adults because, at the end of the day it is the child’s parent who will complete the purchase. When identifying your target audience it can be helpful to create a profile of a typical customer. The profile should be as specific as possible, in fact, the more specific the better because it will be a great aid a few steps later in the design process. Things that you may want to specify could include their age range, sex, income, marital status, profession, hobbies, what core need your product is solving etc. Companies selling business to business will obviously have a slightly different set of criteria; a few examples could be industry, number of employees and revenue levels.

Another important step is ensuring you understand the landscape of the market, and most significantly, the competitive landscape. By fully understanding your competitors – their product strategy, what it offers and what it lacks – you will better understand where your product fits within the marketplace, this is essential when designing you advertisement.

Once all the preparation is complete, you must design the advert. When doing this you must consult previous research to determine the how the advert should look and what the most suitable channel for communication is. This process is bought together by a number or people in a number of different departments including: Graphic designers, Digital designers, Copywriters and various others, depending on the advertising medium.

As I mentioned above, advertising shouldn’t be a standalone activity and should be combined with other forms of marketing and promotions.

The final part of this article will concentrate on the advantages that advertising has in its favour when compared to other forms of promotion.

The biggest thing that advertising has going for it is control. You are able to control where, when and how your advertisement is seen. Other forms of promotion, for example press releases, don’t have the same level of control. This can make the results less predictable.

The control that advertising offers you is also great for consistency, which can help to establish and improve brand identity

To conclude. When done correctly, advertising is an extremely powerful and effective tool, however, to achieve good results a lot of planning and effort must go into it. You mustn’t expect too much though, advertising isn’t magic and will not counteract for deficiencies elsewhere in the business, product or service. Thanks for reading, please feel free to comment and share if you’ve enjoyed it.

Moore-Wilson are an Advertising Strategy Agency in London. For advice or assistance on Advertising Design, Advertising Copy or Advertising in general, please contact them through the details on their website.

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Writing an ad isn’t always that easy. Especially when you want to make your offer as compelling as possible. The good thing is that it’s not that hard if you keep the following tips in mind.

1) What do you want to accomplish?

Before you start creating the ad, you want to know what you want to see it accomplish. What’s your outcome?

Are you building a mailing list, or want to attract a new audience, or maybe you want to promote your last workshop,…

When you know that, the next question you want to ask yourself is: How is the ad going to fit in my overall business strategy?

It could be easier to promote a free webinar or low cost presentation instead of the high-end training in itself. During those moments you can present your high-end training, and can you answer questions in person.

Even when a future client doesn’t immediately buys your training, they have learned about you and your organization personally.

So be strategic on what you want to promote.

2) Know who you’re targeting

An ad is another way of communication. If you want it to be successful you have to know who you’re talking to. The reader has to feel being addressed personally. This only works when you understand what your target audience is looking for.

Let’s say your new workshop is about helping kids to overcome their fear of failing. The people who you want to address directly here are the parents, who will likely be the ones who will be paying you. So you want to target them: “Help your kid to overcome their fear of failing and easily succeed their exams”

3) Have an attractive offer.

You’ll need to have a compelling offer and it has to move your audience towards taking immediate action.

When is something compelling? It’s compelling when it gives a solution to an existing problem. It’s also becomes more compelling when you can describe the benefits of attending your workshop, training, coaching very clearly.

4) Is your headline clear?

Does your headline show what you’re bringing? Dare to trigger. Your headline is about the most important part of your ad. Make sure that you make it clear and interesting enough for people to read on. Dare to trigger.

“Yes, You Too Can Become a Motivational Speaker!” will be more likely to have people read on and take action on your ad than when the headline would have been: “Workshop public speaking”

5) What’s the next step

You’ll always have to be clear on what’s the next step for people. Invite them to take action right away. Be directive.

Is it clear what they have to do next? Ie: Click the link below, Subscribe and fill in your contact details, Call this number, Like our page and win a free coaching session,…

You also can help them to take action right away by offer a discount, limited places or an extra bonus only available to those who take action right away.

This could be an audio, a report, a video, a bonus coaching session,… something that gives immediate value to the reader.

When you use the above easy to implement tips you’ll soon notice that your ads will have more impact and generate a greater response.

To wrap this up: know what you want to accomplish with your ad. Know your audience. Have a compelling offer that gives people a solution to their problem. Create an intriguing clear headline, and give people a reason to immediately take action.

Bart Loos is a Father, Husband, Personal and Life Coach, who’s passions include coaching and helping people improve their lives and businesses, thai food, travel, music.

Jump Start your Business Mindset

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Many people nowadays have found a channel in the information highway to promote their own products and services and not just their photos, what they did in China, where in Europe they have taken their vacation, how they did the unthinkable, etc. There are even some big-time business firms that already have their own virtual stores on the internet so that they can promote their products and services faster and gain huge revenues. But, the question is, did they have?

Some businesses have actually been successful in their online marketing. But, there are a few that are not lucky and not even close to contacting a lot of people and promote product awareness. There must be something lacking. There must be something that others have done what they haven’t done yet and not yet aware of what it is. The simple thing that they might have overlooked is website lead generation.

Without lead generation that they can do on their respective websites, for sure, they haven’t got any warm sales leads or marketing leads yet and that can make their business go down the internet drain and into the internet marketing sewers. If only these businesses can do a little tweaking with their websites, they might experience minor setbacks and they can get back on their financial feet again.

If they will ask those who are very successful with their online marketing campaign, for sure, they will learn about how to generate more leads and sales, how to increase their return of investments, how to reduce advertising costs and even increase the credibility of their business image. What they need to do is to do a little website lead generation campaign. If they can do all the things that are mentioned here by using and increasing lead generation, they will surely find a boost in their number of marketing leads and also get inquiries from their website.

Through these websites, they can also find out who really are very interested in what they have to offer. To do this, they can add a sort of “Contact Us” page and each page of the site should also include all the contact information of that company or business. To do lead generation for this one, they can lead that contact detail like the phone number to a call to such actions like “Call now” or “Contact us today”, etc.

Another way to make website lead generation to be effective is to provide several ways for a potential client to contact the owner of the site. In the telemarketing services world, professional appointment setters would try to find out what the needs of the client of the company that have outsourced their appointment setting strategies and then, try to see if that lead will try to get in contact with the supplier. If that will happen, then, telemarketers can gather information about that client and give the information to the hiring organization.

After-sales support or in this case, after-qualification support should be accomplished by keeping the customer engaged. For example, in a website, in its Thank-You page, it should show up after the customer fills out a form and give them the option to sign up to try the product or service being offered and they should also provide a bonus offer but not on the official website but through a social media site like Facebook. It’s best to use social media since it can be more popular than their website.

Today, some businesses don’t have the skills to do all these things. That’s why they will try to outsource outbound telemarketing and lead generation services from lead generation companies and they are lucky that they can find a lot of different b2b telemarketing lead generation services companies.

Dara Lin is a business development and lead generation expert. Been helping Malaysian businesses to effectively generate qualified sales leads and increase their sales pipeline volume. More on how to effectively generate b2b sales leads at http://www.callbox.com.my

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It all begins here

When a company wants to sponsor an advertisement – sell its service or product, it approaches an advertising agency. Depending on the kind of advertiser and their requirements, the advertising agency handles the planning, production and execution of the advertisement. Apart from these, agencies also handle market research (which includes learning about the target audience, the competitors and feedback regarding the product), branding and sales promotions for their clients.

They make it happen

When an advertiser contacts an advertising agency, it sets in motion several departments, which are crucial to an advertisement successfully reaching the consumer.

Accounts

The accounts department can be called the backbone of the advertising agency. It is liaises with the client to understand their needs and requirements and is responsible for communicating the same to the agency.

Apart from negotiating financial matters with the client, this department is responsible for ensuring budgetary adherence, deadline watch-outs and generally ensuring that the final product is in line with the client’s brief.

Creative

Also known as the heart of the advertising agency, the creative department, in a nutshell, showcases the client’s product or service in a way that is most appealing to the target audience; all the while ensuring that the set of guidelines are adhered to.

This department includes the creative director: apart from supervision the creative director is responsible for ensuring that the advertisement’s communication is not only creatively appealing and fresh, but also fulfills the brief.

The copywriters: they are required to write original ideas, which would accompany the pictures or the videos for the ad.

Art directors: tech savvy people who are usually up to date with layouts, designs and other related technologies.

Media department

The media department is responsible for ensuring that advertisement reaches the chosen media outlet – print, radio or TV.

Within this department, the media research takes care of painstaking research to compare the different media available for the advertisement and create the groundwork for the media planner.

Media planners choose the most suitable medium for the advertisement as well as create a time schedule for it. The media buyer then contacts sources at the chosen media outlet, scheduling/buying airtime or space.

Though the current structure of an advertising agency is fairly modern (the first advertising agency in India is believed to be B. Datram and Company, established in 1905), advertising in itself is age old. What started out as sellers hawking their wares, today plays a pivotal role in the economy, being the billion-dollar industry that it is.

Sarojads – An Award Winning Advertising Agency which helps Clients to take their Brand to Next Level. We offers Ad film productions, TV advertisements, Graphic designing and Market Research. If you are interest send us a mail to md@sarojads.com

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