It all begins here When a company wants to sponsor an advertisement – sell its service or product, it approaches an advertising agency. Depending on the kind of advertiser and their requirements, the advertising agency handles the planning, production and execution of the advertisement. Apart from these, agencies also handle market research (which includes learning Read More…

Reach Potential Customers By Branding Your Business Online In a world where consumers are bombarded with marketing and advertising messages from hundreds of companies a day, some marketing experts believe we are living a technological age where personal branding is vital for your business’s success. When asked to define “personal brand,” journalist and entrepreneur Valerie Read More…

Online advertising is very important these days, since the majority of small business owners are going into the online marketplace. They must know their customer market, and hold up-to-date, in where the consumers are going. Online advertising is essential for your online business to develop. An attention-grabbing advertisement is critical to the success of your Read More…

Increasing ROI on Business Videos Business owners do many things to grow their businesses including fighting for their share of the online market. Increasingly, videos have become common on all types of websites, and competitive companies use videos to engage their audiences, introduce new products, train employees, and provide how-to instructions for customers. You can Read More…

Whew! You have worked your promotion over and over, trying to get every detail right. Now before you submit this campaign to the public, you need to ask yourself three questions. Does the advertisement Attract your audience’s attention? Next, does the promotion Inform your customer of pertinent information? Finally, does it give your patron an Read More…

n 2012, the mobile industry saw great strides being taken. This was a year when this industry began to be priority in itself. Mobile internet, tablets and Smartphones had gained mainstream importance among a large segment of the consumers. This development led many advertisers and marketers to significantly increase their spending in mobile advertising. Mobile Read More…